top of page

9 Ways to Elevate Your Content Strategy with Engaging Videos

Are you a real estate agent looking to captivate your audience and offer valuable insights? Embracing video content could be your winning ticket!

See below for a list of top-of-funnel video content ideas that promise to inform, entertain and add significant value to your audience.

  1. Neighbourhood Spotlights: Showcase the top three coffee spots, best bagel joints or ideal picnic spots in your area to give a taste of the local lifestyle.

  2. Family-Friendly Outings: Highlight the best parks, family-friendly spots or ideal places for boating adventures, catering to families looking for the perfect location to settle down.

  3. Community Events & Activities: Cover local events, festivals or community initiatives to highlight the vibrant lifestyle in the area.

  4. Home Improvement Tips: Offer DIY ideas for home improvement, staging or simple renovations that add value to a property.

  5. Client Testimonials: Feature satisfied clients sharing their success stories and experiences working with you, establishing credibility and trust.

  6. Expert Interviews: Collaborate with local experts - interior designers, landscapers, mortgage brokers - to share insights on home improvement, financial planning, etc.

  7. Seasonal Content: Tailor content to seasons or holidays, such as staging tips for winter, spring cleaning advice or holiday home decoration ideas.

  8. Tips for Buyers & Sellers: Create short, informative videos offering tips and advice for buyers or sellers, addressing common concerns and offering solutions.

  9. Market Updates: Share regular updates on the real estate market, trends, statistics and forecasts to keep your audience informed.

These topics are designed to attract and engage potential clients, offering valuable insights and expertise in various aspects of real estate - without being “salesy”.

By incorporating these engaging content ideas into your video strategy, you'll not only attract potential clients but also establish yourself as a knowledgeable and trustworthy real estate authority.

At Freedom, our in-house media and marketing team guides our agents to capture and promote high-quality, informative content that resonates with their audience. Are you receiving this level of service?

To work with a team that supports you to achieve your goals, fill out the form below.


bottom of page