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A Strategic Guide to Selling in The New Year


As we approach the holiday season, it's an opportune time to start planning if you're considering selling your property in the upcoming year. Taking proactive steps now can set the stage for a successful sale and help to maximise your sale price if managed correctly. Here's a guide to help you navigate the process:


1. Choose Your Agent Wisely:

Your choice of a real estate agent can significantly impact the outcome of your sale. Select an agent with runs on the board who understands the local market, has a clear buyer management process and can provide valuable advice on the necessary steps to take. A knowledgeable agent becomes your ally in navigating the real estate landscape, finding your buyer and negotiating the deal.


2. Elevate Your Property's Appeal:

First impressions matter. Invest time in sprucing up your property, both indoors and outdoors. Consider a thorough clean-up, from well-manicured gardens to a fresh coat of paint. When the time comes, a stylist can help you put the finishing touches on your home’s presentation. These enhancements not only enhance your property's visual appeal but can also contribute to a higher perceived value.


3. Leverage Quality Media and Marketing:

Effective marketing is key to attracting potential buyers. At Freedom, we utilise the resources of our skilled in-house media and marketing team, ensuring your property gets the attention it deserves. Professionally curated visuals and targeted advertising will significantly broaden your property's reach, create competition and secure a favourable outcome.


4. Set a Strategic Launch Date:

Rather than joining the rush of new listings in the typical post-holiday surge, set a strategic launch date to take advantage of the holiday lull. Being ahead of the competition can make your property stand out. By introducing your listing early in the new year before the market becomes saturated, you increase the chances of capturing the attention of motivated buyers.


5. Attract Serious Buyers Regardless of the Season:

Contrary to common belief, serious buyers are actively searching for their dream properties throughout the holiday season. The period when the average worker has time off becomes an opportune moment for house hunting. By having your property on the market during this time, you tap into a pool of dedicated buyers eager to make a move.


Selling over the holiday season requires thoughtful planning and execution. With the right agent, a well-prepared property, strategic marketing and a timely launch, you can position yourself for success. Don't wait until the new year rush – take advantage of the present season to make your property shine and attract serious buyers looking for their next home. Start your journey toward a successful sale now, ensuring you're miles ahead as the calendar turns to a new year.


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