Entertain to Engage

In this episode, Freedom Property's Head of Media and Marketing dive into the importance of shifting away from traditional, formal real estate marketing strategies and embracing fun, entertaining content on social media.

They explore how real estate agents can create engaging videos and unique property showcases that entertain, while still providing value.

Discover why entertainment is becoming a powerful tool in building connections and growing your real estate brand in a crowded digital landscape.

Tune in for actionable insights on staying relevant and standing out in today’s social media-driven world.

00:00 Mastering Social Media for Real Estate Success

01:16 Building a Clear Profile: Make It Easy for Clients to Choose You

02:40 Attracting the Right Clients

04:01 The Power of Consistent Visual Presence

05:44 Leveraging Short-Form Videos to Build Trust

06:58 Providing Value with Market Insights, Stories and Local Highlights

07:57 Collaborations and Strategic Post Timing

09:42 Leveraging Dwell Time and Trending Audio on Instagram

11:04 Boosting Organic Reach: Strategies for Instagram Reels

12:05 Maximising Reach: Instagram Tips and Effective Social Media Ad Campaigns

13:04 How a Giveaway Campaign Can Outperform Traditional Marketing

14:12 Lead Generation Using Creative Campaigns

15:17 The Formula for Successful Real Estate Campaigns

16:47 Marketing as Testing: How to Learn, Pivot and Achieve Success

17:36 Recruitment and Branding Strategies

20:20 How We Generated Over 500 Leads with Strategic Campaigns

21:14 The Case for Investing in Digital Marketing as a Cost-Effective Strategy

22:05 Are Flyers Falling Short in Today's Digital-First World?

22:56 How Social Media Ads and Retargeting with Pixel Technology are Transforming Marketing

25:32 Leveraging Media Trends for Refined Marketing Campaigns

26:18 Why Top Agents Are Winning: Ad Mastery, Consistency and Staying Top of Mind

27:08 How Fun, Entertaining Content Is Winning on Social Media Right Now

We hope you enjoy this episode. Please be sure to follow, review and share while you’re there. 

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