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Freedom Property Podcast Episode: Meet 2023 REIQ Buyers Agent of the Year, Joanna Boyd

Joanna Boyd is an award-winning Brisbane-based Buyers Agent advocating for home buyers. Named 2023 REIQ Buyers Agent of the Year, she has 25+ years of experience within the industry, a wealth of knowledge and a compelling story. 

Following the sudden passing of her husband, Tony in 2017, she reset and began a new chapter. Joanna established her agency to help those faced with major life changes and similar hardships to what she encountered. Joanna was a wonderful guest and this discussion provides value for agents and clients alike. 

01:38 Backing Herself: The life and career events that led to the establishment of Joanna Boyd Buyers Advocate, and the determination it took to make it happen. 

02:38 - Rise of Buyers Agencies: Reflecting on the evolution of buyers agencies, now gaining prominence, with emphasis on the distinction between buyers and sellers agents.

04:45 Organic, Repeat and Referral Business: Building relationships, highlighting the benefits of collaboration and increasing comfort among agents working with buyers agents.

07:23 Success Amid Market Shifts: Incorporating Buyer Managers into sales teams, offering exceptional service to buyers, and leveraging collected data to showcase buyer knowledge. 

08:30 Unique Role of a Buyers Agent: Examining this specialised focus, exclusively dedicated to buying, versus Buyer Managers, servicing buyers with motivation to secure more listings.

10:30 Team Dynamics and Client Onboarding: Joanna discusses her team of five, the diverse onboarding process catering to individual needs and streamlining client communication. 

14:05 Client Fees and Deal Management: The importance of charging upfront, engagement, and success fees, along with efficiently managing deals once a contract is secured. 

16:00 The Buyer Agent Advantage: The value of working with a Buyer Agent, particularly for property investors with financial objectives. 

17:13 Pain Points to Buying a Home: Strategies to promote and secure business - saving time, effort and being backed by educated agents with a client’s requirements in mind. 

18:39 Screening Serious Buyers: The advantage of upfront fees in identifying serious buyers, fostering a more committed clientele ready to purchase. 

19:45 Benefits of Sellers and Buyers Agents Working Together: Why selling agents shouldn’t be threatened and instead establish mutually beneficial relationships in various market conditions. 

For more information about Joanna, visit

To watch on YouTube, click here. Listen and subscribe to the podcast on Spotify or Apple Podcasts. Keep an eye on our socials to learn more about Agent Growth, coming soon. 

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