The SEAL Team Sales Formula Behind 100+ Deals a Year
- tanyaandersen
- Oct 24
- 2 min read
Freedom Property Podcast Ep. 104 | Lee Woodward x Josh Sherwood
What happens when a real estate business runs like a SEAL team?
Precision, Psychology and Systems
In this episode, Josh Sherwood sits down with renowned sales coach Lee Woodward to unpack the high-performance formula behind Freedom Property’s success.
Lee Woodward is one of Australia’s most respected real estate coaches, with over 30 years of industry experience. A former top-performing agent, Lee has now trained thousands of agents through his acclaimed Complete Salesperson Course.
Together, he and Josh explore what it really takes to achieve over 100 deals a year, and sustain that level of performance without burning out.
Inside the Conversation
From adapting to market shifts to running data-driven systems that keep leads flowing, this discussion dives deep into the mechanics of consistent success.
Expect insights into:
Adaptability as a superpower — how top agents stay agile through changing markets
The lead qualifier role — the hidden position driving major results
Data as king — using information to shape every move
The psychology of presence — becoming the go-to agent in your community
Hyper-personalised service — building lifelong client relationships through genuine care
It’s a candid and practical look at what separates elite operators from the rest and why precision, teamwork and clarity of role matter more than ever.
If you’ve ever wondered what a truly systemised, high-performance real estate business looks like behind the scenes, this episode is a must-listen.
Listen Now
🎧 Ep. 104: “The SEAL Team Sales Formula Behind 100+ Deals a Year” with Lee Woodward and Josh Sherwood.
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