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This 24-Year-Old Lost Everything—And Came Back Stronger Using the 40% Rule

  • tanyaandersen
  • May 23
  • 2 min read

Updated: May 27


Success isn’t about avoiding failure—it’s about pushing through it.


What Would You Do If You Lost Everything?


At just 24, Luke Moss was on the fast track to success. He had earned Rookie of the Year in 2023, worked alongside some of the best in the industry, and was even headhunted by one of the biggest names in real estate. Then, overnight, it all collapsed.


Instead of giving up, Luke came back stronger than ever. In this episode of the podcast, he shares how he rebuilt his career at Freedom Property and used the 40% Rule—a mental framework for resilience and discipline—to push past failure, regain confidence and take control of his future.


If you’ve ever faced rejection, self-doubt, or the fear of starting over, this episode is for you. 


Key Takeaways from the Episode:


  • The Moment Everything Changed – How Luke went from rising star to fired overnight.

  • Finding Focus in Chaos – Why failure isn’t the end—it’s the turning point.

  • Rebuilding After Rock Bottom – The exact strategy that got him back on track.

  • The Marketing Playbook That Works – What actually drives leads (most agents get this wrong).

  • Confidence is Built, Not Given – How Luke changed his mindset and started winning again.

  • Fitness & Business: The Same Game – Why discipline in one fuels success in the other.

  • The Commitment That Separates Top Agents – Going all in (and why most don’t).

  • Breaking Old Habits & Building New Ones – The small shifts that lead to big results.

  • Outworking the Competition – The real secret behind top performers.

  • The Big Picture – What Luke is chasing now—and how he’s making it happen.


How Are You Responding to Setbacks?


The difference between success and failure isn’t talent—it’s how you handle the tough moments. Luke’s journey proves that mindset, discipline, and outworking the competition are what truly set top performers apart.


🎧 Listen to the full episode now and take your next step toward success.


Want to work with a team that backs you through the highs and lows? Fill out the form below.


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Want More?

Join our free Agent Growth community or explore the marketing services we offer at www.agent-growth.com.au.


Interested in joining Freedom or being a guest on the podcast?


Fill out the form below and our team will be in touch.

 
 
 

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