In this high-octane episode, Josh is joined by Daniel Petch, the new face of Ray White AKG and Head of Media and Growth. They dive into the secrets behind crafting captivating real estate content and turbocharging your advertising strategy.
As a leader in innovative media and personal branding, this visionary creative spearheads viral campaigns, empowering agents to amplify their visibility and impact. Over the last decade, he has driven massive business growth for countless agents, their agencies and brands.
Discover Daniel’s cutting-edge tactics for creating irresistible listings, optimising media spend and making a lasting impact in a competitive market. Tune in to elevate your media presence and boost your business with his groundbreaking strategies.
00:00 Mastering Media and Marketing in Real Estate with Daniel Petch
02:09 Marketing Strategies to Get Agents and Properties Noticed
03:16 How to Hook Viewers in the First 4 Seconds
04:13 Driving Traffic and Conversions: Making Real Estate Marketing Work
05:26 Crafting Authentic Marketing Styles for Real Estate Agents
06:06 Tailoring Real Estate Marketing to Target Audiences for Maximum Impact
07:47 Creativity and Clean Execution for High-End Markets
09:05 Balancing Business and Personal Life
09:55 How a Power Couple's Passion for Marketing Transformed Their Business
11:08 Empowering Team Dynamics
12:03 Why Some Agents Hesitate to Embrace Marketing and How to Overcome It
13:20 The Fear of Judgment
15:05 Building Trust Through Social Media
16:04 The Temptation to Transition: Why Media Experts Consider Becoming Agents
17:06 Building the Future of Digital Marketing
18:07 Balancing Act: Why Real Estate Agents Prefer Delegating Digital Marketing Tasks
19:17 How Letting Professionals Handle Your Social Media Transforms Your Brand
21:12 Maximise Your Team's Potential
22:07 How Getting Noticed and Outsourcing Content Creation Can Transform Your Business
23:19 The Key to Success in Real Estate and Beyond
25:03 Balancing Creativity and Sales
26:09 Overcoming Cultural Hurdles
27:13 How to Use Content, Data and Visibility for Success
29:20 Building Trust Through Consistency
30:55 Strong Personal Brand = Success and Recognition
32:52 Mastering the Listing Presentation
34:24 Essential Marketing Strategies and Financial Planning for Success
35:51 The Key to Converting Leads into Sales and Elevating Your Game
36:55 The Power of Strategic Advertising and Advanced Techniques
38:46 Mastering High-Impact Presentations and Strategic Advertising
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