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7 Tips for Agents to Become Your Area Expert

Becoming a specialist real estate agent requires dedication and expertise. Here are seven tips to help you stand out in your area:

1. Know Your Local Market: Study your local market inside and out. Understand property trends, prices and the local community. This knowledge will set you apart when providing advice to clients.

2. Build a Strong Network: Forge strong relationships with local businesses, other real estate professionals and community members. This network can provide referrals and insights into the area.

3. Invest in Ongoing Education: Keep up with industry updates and regulations. Specialise in a location or particular property types or niches, such as luxury homes, commercial properties or investment opportunities.

4. Leverage Technology: Use the latest technology to market properties effectively. Utilise social media, capture high-quality content and run targeted digital marketing campaigns to reach a broader audience.

5. Offer Exceptional Customer Service: Providing top-notch customer service sets you apart. Be responsive, professional and attentive to your clients' needs and concerns.

6. Create Informative Content: Share your knowledge through blogs, social media posts or live videos about local real estate trends and tips. This establishes you as a local expert.

7. Market Yourself as a Specialist: Finally, position yourself as the go-to expert in your area. Use branding and marketing to emphasise your local knowledge and expertise.

By following these tips and continually improving your skills, you can become a respected and sought-after specialist in your local real estate marketplace.

At Freedom Property, we don't leave our agent's marketing and ultimate success up to chance. We work alongside our agents, laying the foundations to help them engage with the community, build their profile and give back to those who support them. This leads to increased listing opportunities and business success.

At Freedom, we tick all 7 boxes and more using a two-fold approach. Firstly, each and every agent is designated a neighbourhood during their onboarding process. Our Community Engagement Plan, managed by our Community Engagement Officer and unique to Freedom, includes a custom-built, SEO-optimised website, high-quality media, professionally designed brochures with specialised market information and targeted social media advertising to gain exposure and position the agent as the location specialist.

Secondly, our Community Support Campaigns are designed to engage and give back to the communities in which we operate. Freedom agents donate 5% of their earnings up to $6,000 per year to this worthy cause. Running each quarter, we have received positive feedback and outstanding involvement from the community. The lucky winners, as voted by the community, receive 1 of 5 $1,000 prizes to go towards their idea. Over the years, Freedom has helped countless local schools, sporting teams, small businesses and families. It has allowed us to build a positive reputation based on goodwill and giving back.

On top of this, Freedom goes above and beyond with regular group training and one-to-one coaching, exceptional corporate support from our in-house administration, media and marketing teams, and access to our world-class business operating system. Plus, our newly-appointed Head of Agent Growth will guide you every step of the way.

Do you want to become the go-to agent of choice in your area?

Simply fill out the form below.


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