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How to Win Listings

Securing listings is the central focus of an agent's business; however, it can become challenging when both sellers and buyers are anxious about uncertain market conditions.

With prices showing signs of softening, interest rates on the rise, dwindling confidence and a severe shortage of available properties, the competition among agents has intensified. In such a competitive landscape, agents must go above and beyond to proactively identify and capitalise on any potential opportunities.

Letterbox Drops and Cold Calling

Traditionally, agents have always favoured these, and many still send out leaflets and letters about properties for sale and then the price they sold for. They also call around their contacts databases to ask if homeowners would like a free appraisal in the hope that they might be converted to listings.

Work Your Connections

Contact previous clients, both sellers and buyers, to ask them how they are and what they’re up to. Some of them might be thinking of putting a property on the market.

Follow-up After Open Homes

These people might be potential buyers for you in future or they may want to sell their current home as they’re looking for a new one.

Focus on Neighbourhoods

When you have a home up for sale, let everyone in the neighbourhood know to spark some interest in the market. Then let them know what it sold for. They might not want to sell now but, in the future when they do, they might think of you.

Market Yourself

In today's digital age, having a strong online presence is crucial. Create a professional website, maintain active social media profiles and showcase your success stories and client testimonials. A strong online presence will instil confidence in potential clients and demonstrate your expertise.

Get Out and About

There’s little as powerful as making yourself known in the area and networking. Attend industry events, join local business groups and connect with potential clients in your community. Building strong relationships and a solid reputation will lead to referrals and word-of-mouth recommendations.

Showcase Your Marketing Strategies

Highlight your marketing strategies to potential clients. Explain how you and your team will market their property effectively, including online advertising, professional photography, virtual tours and open homes. A robust marketing plan can be a significant selling point.

Continuously Educate Yourself

Real estate is a dynamic industry, and it's essential to stay updated on industry trends, laws, and best practices. Consider pursuing additional certifications and continuing education to enhance your skills and credibility. Clients want to work with agents who have in-depth knowledge of the local real estate market and can provide valuable insights.

If you’d like more information or to chat with a knowledgable agent, fill out the form below.

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