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The Untapped Potential of Community to Build Goodwill with Freedom's Heads of Media & Marketing



Agents, if there's one real estate podcast episode you listen to all year, make it this one. In this incredibly value-packed episode, Josh chats with Aimon Bebendorf and Chris Ee, Freedom's Heads of Media and Marketing, to deliver an unmissable lesson in the power of community engagement to build goodwill with your customer base.


They share the exact trade secrets they use to generate thousands of leads and effortlessly collect data to target and retarget potential clients through social media marketing.


At Freedom, we regularly run Community Support Campaigns and offer our agents an in-built plan to become the specialist in their area - all focused on giving back and building profile for both agents and the brand.


Does your brand have an in-house media and marketing team providing you with this type of value? If not, it's time to give Freedom a call. We hope you enjoy the episode. 


00:00 - Exploring Media, Marketing, and Freedom Communities


00:49 - Empowering Agents Through Freedom Communities


01:56 - Creating Goodwill through Community Engagement


02:55 - Utilising Videos and Landing Pages for Targeted Marketing


03:47 - Maximising Agent Marketing: Leveraging Community Videos and Landing Pages


04:42 - Fostering Community Engagement: The Power of Giveaways and Events


06:17 - Building Brand Presence through Genuine Giving


07:29 - Turning Moments into Viral Stories


08:36 - Empowering Agents through Turnkey Community Initiatives


10:05 - The Impact of Personalised Giving


11:14 - Building Trust and Recognition through Community Initiatives 


12:00 - Agents Behind the Scenes


13:28 - Mastering Digital Marketing


14:20 - Retargeting Strategies and Cost-Effective Lead Generation


15:14 - Maximising ROI and Lead Generation


16:10 - The Importance of Building Brand Trust and Recognition 


17:13 - Tracking the Long-Term Value of Marketing Investments


18:06 - Strategies for Testing and Success


19:30 - The Lawn Makeover Giveaway Generating Rapid Leads


20:25 - Innovative Approaches to Real Estate Marketing


21:31 - Mastering the Listing Presentation


22:33 - Long-Term Marketing Strategy


23:32 - Consistency and Perseverance: The Key to Long-Term Success


26:28 - Investing in Your Digital Presence 


28:04 - Quality Content vs. Organic Engagement


29:06 - Celebrating Agents' Achievements and Growth 


30:32 - Unlocking the Power of Email Marketing in Real Estate


32:18 - Email Marketing Insights for Personalised Engagement


33:11 - Maximising Results with Proposals and Follow-Up Emails


To watch on YouTube, click here. Listen and subscribe to the podcast on Spotify or Apple Podcasts


To join the free Agent Growth community or find out more, go to www.agent-growth.com.au 


For more information about Freedom, fill out the form below.

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